TapSense aims to kill the banner ad

01/7/2014 | VentureBeat

Mobile marketer TapSense, whose recently launched native advertising marketplace allows publishers to order native ads from a selection of 300 partner sites, is reaching 10 billion ad impressions every month, said CEO Ash Kumar. "If you have an application like a news feed or texting or e-commerce, a native experience makes a lot of sense compared to banner ads," Kumar said.

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