Twitter is bringing back retail politics, exec says

01/7/2014 | ABC News

Politicians used to win votes by hitting the streets and shaking hands, and Twitter is bringing that back in digital form, says Adam Sharp, the network's head of government and nonprofits. Conventional shoe-leather politicking doesn't scale efficiently, but Twitter allows candidates to use retail-politics strategies for a wider audience, Sharp says. "Twitter allows for the return of direct one-on-one meaningful contact between candidates and voters," he says.

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