Advertisers pull out of Golden Globes

Prudential and Citigroup reportedly have withdrawn their sponsorships for NBC's Golden Globe Awards broadcast on Sunday, after the traditional format was replaced by an hour-long press conference. NBC is offering refunds to sponsors who had previously committed to the three-hour telecast, according to this article. The change in format could cost NBC $10 million to $15 million in revenue, through cash refunds or makegood ads to sponsors, sources report.

View Full Article in: · Mediaweek · Advertising Age (tiered subscription model)

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