Is Oscar broadcast fated to go the way of the Globes?

01/8/2008 | Wall Street Journal (free content), The

Media-buying executives and advertisers are making backup plans in case the Academy Awards -- one of the advertising world's premiere showcases -- are affected by the ongoing Writers Guild of America strike. "You just can't shift the Oscar ads to any Thursday night show because some ads are created especially for that event," said Paul Tilley, managing director of creative for DDB, Chicago. "Oscar ads are often more expensive and elaborate."

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Wall Street Journal (free content), The

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