Ads on content sites still outperforming those on portals, social nets

01/8/2009 | ClickZ

Ads on sites with original content over the past six months have become more effective in reaching users than those on non-content sites, including portals, social networks and e-mail, according to the Online Publishers Association. The research confirms the findings of an earlier OPA study showing the superior ROI of content-oriented sites.

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