Can BMW make diesel look green?

01/8/2009 | Wall Street Journal (free content), The

German automaker BMW is looking to change the way Americans think about diesel-powered cars with an ad campaign touting its X5 xDrive35d crossover and its 335d sedan. The campaign by GSD&M Idea City features Brian Unger, host of the Discovery Channel's "Some Assembly Required" comparing mileage offered by diesel- and gas-fueled vehicles.

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Wall Street Journal (free content), The

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