Online Spending Indicators


When marketers cut ad budgets, many also reapportion resources. Such shifts will likely benefit the online space at the cost of traditional media, as seen in several surveys. For example, while 83.2% of respondents to the October 2008 MarketingProfs study said that they planned to decrease spending on traditional vehicles, such as TV and newspapers, in 2009, 61.5% said they were looking to increase online marketing budgets. To find out more about digital marketing and eMarketer's report "Search Ad Spending: Reactions to a Recession" click here.

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SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY