Avoid recruiting with online "junk mail"

01/8/2010 | FordyceLetter.com

While technology can be an effective recruitment tool, you have to keep it personal or it can damage efforts, Lori Fenstermaker writes. "We shouldn't just use technology as a 'billboard' and hope the right candidate drives by. It also shouldn't be used as a semi-targeted 'junk mail' and hope the best candidate doesn't throw out our message," she writes.

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