Lady Gaga to lend her name to new line of Polaroid products

01/8/2010 | Adweek

Lady Gaga has signed with Polaroid to become creative director for a new product line coming out at the end of the year. The enigmatic pop star made an appearance at the Consumer Electronics Show in Las Vegas on Thursday to tout her new role, saying, "I am so excited to extend myself behind the scenes as a designer, and to -- as my father puts it -- finally have a real job."

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