Puma sends bloggers on boat-watching trip

01/8/2012 | Mashable

Puma is sending a team of 10 Tumblr and Instagram users to cover the Volvo Ocean round-the-world yacht race. The bloggers will spend a week in Abu Dhabi, United Arab Emirates, where sailors are stopping to rest, and will be free to write or post whatever they like about the experience. "The idea is to fly in these prominent bloggers and Instagramers and just have it be known that they're there because of Puma," says Andrew Schmidt, Puma's manager of digital media projects.

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