Is your landing page building your brand?

01/8/2012 | HubSpot.com

Getting people to visit your brand's website is only half the battle -- you also need to persuade them to stick around, writes Corey Eridon. That means creating a landing page that is clear, consistent and confidence-inspiring. Landing pages should have visual cues that draw visitors to your call to action, along with clear navigation tools that help visitors understand what you want them to do, he writes.

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