7-Eleven engages mobile users with Tropicana ad

01/8/2013 | MobileCommerceDaily.com

New Farmstand products from Tropicana are the focus as 7-Eleven launches a mobile campaign with an interactive element. A tap on the ad in Us Magazine's iPhone app takes users to a page where they'll find an empty bottle and a basket of fruits and vegetables. Tapping on one of these items fills the bottle with that juice and allows consumers to access details about the product.

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