AT&T exec: The best play is concentrating on our network

01/8/2013 | Advertising Age (tiered subscription model)

AT&T is aggressively seeking partners to improve its network by hosting hackathons, building innovation centers and letting developers have access to its code. "Our best play is to build platforms, not to build end products. If we can build platforms and [application programming interfaces] that allow developers to innovate, we can accelerate innovation for the whole industry," says Esther Lee, AT&T's senior vice president of brand marketing, advertising and sponsorships, in this interview.

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