Budweiser to kick off Black Crown with Super Bowl ad

01/8/2013 | USA Today · Advertising Age (tiered subscription model)

Anheuser-Busch InBev is launching Budweiser Black Crown in stores on Jan. 21, supported by an ad during the Feb. 3 Super Bowl. "The Super Bowl really is the ideal venue to launch something new," says Vice President Rob McCarthy. In 2012, a Super Bowl ad introduced the public to the newly released Bud Light Platinum.

View Full Article in:

USA Today · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY