Budweiser to kick off Black Crown with Super Bowl ad

01/8/2013 | USA Today · Advertising Age (tiered subscription model)

Anheuser-Busch InBev is launching Budweiser Black Crown in stores on Jan. 21, supported by an ad during the Feb. 3 Super Bowl. "The Super Bowl really is the ideal venue to launch something new," says Vice President Rob McCarthy. In 2012, a Super Bowl ad introduced the public to the newly released Bud Light Platinum.

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USA Today · Advertising Age (tiered subscription model)

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