Building a following is like stacking pennies

01/8/2013 | SmartBrief/SmartBlog on Social Media

Building a successful online community is like amassing a fortune by stacking pennies, Robert Scoble said at the New Media Expo. If you start with a single penny and double the number of coins in your pile every day, within a month you'd have a mountain of loose change worth $11 million. A similar degree of patience and diligence is required to build up big communities, Scoble says.

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