Hollywood studios may be cooling on Facebook

01/8/2013 | Los Angeles Times (tiered subscription model)

Film marketers are finding that Facebook isn't a surefire tool for box-office results, experts say. Facebook's reach remains attractive to studios, but promoting movies on the social network can be expensive and isn't necessarily more effective than Twitter-, Pinterest- or Tumblr-based marketing. "For people who are actually looking at the research and are looking for return on investment ... the jury's still out," says Jim Gallagher, formerly of Walt Disney Studios.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO