Mintel finds growing enthusiasm for cooking at home

01/8/2013 | Progressive Grocer

In a Mintel survey, 26% of shoppers say they "love" cooking, 35% "like" it and 9% avoid it. "In addition to a perception that cooking is more cost effective, it is also a principal way in which Americans are bettering their health, bonding with family and preserving their own familial traditions," leisure analyst Gretchen Grabowski said.

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