Penney's: What comes after the learning curve?

01/8/2013 | Women's Wear Daily (subscription required)

Ron Johnson's biggest surprise since spearheading a sea change at J.C. Penney was the wave of negative reactions when the department store launched a simplified pricing scheme, the CEO told attendees at a recent event. The retail veteran also said that he's confident the new strategy will start to pay off when a slew of new brands hit the stores this spring. "When you think about it, in four years from now, all of our stores will be brand new."

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