Privacy rules could hinder Facebook's ad network

01/8/2013 | Advertising Age (tiered subscription model)

Facebook's decision to adhere to its own privacy standards, while declining to be part of the Digital Advertising Alliance's program, presents an obstacle to advertisers who might otherwise wish to embrace a Facebook ad network. Following test programs, Facebook's mobile ad network appears to be on hold for now, with the company perhaps realizing that introducing it under its own privacy rules would curb agencies' spending commitments, writes Kate Kaye.

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