Report: Sports sponsorships will grow 6% despite lack of big events

01/8/2013 | Advertising Age (tiered subscription model)

Sports sponsorships this year are on track to reach a new high of $13.79 billion, a 6% increase over 2012, IEG reports. The uptick in sports sponsorships would exceed a projected 2.3% growth in overall ad spending and is noteworthy because there are no blockbuster events like the Olympics or World Cup this year.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA