Supermarket News honors Safeway marketing chief

01/8/2013 | Supermarket News (free registration)

Diane Dietz, chief marketing officer and executive vice president at Safeway, has been named the 2013 Marketer of the Year by Supermarket News. Dietz was at Procter & Gamble for 20 years before joining Safeway in 2008. She is leading Safeway's rollout of "just for U," a marketing program tailored to individual shoppers.

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