Why your prospects need as much attention as your customers

01/8/2013 | MediaPost Communications

Customer acquisition management plays a key role in attracting new people to do business with your brand, writes Neil Rosen, CEO of eWayDirect. "The reality is that if you’re not putting the same care and attention into managing your relationships with potential customers as you are with current ones, you may be missing out on a lot of significant opportunities." After a prospect has become a customer, the customer acquisition management team can pass him or her along to the customer relationship management team, he notes.

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