Merchants make the most of bricks-and-mortar in an omnichannel age

01/8/2014 | MediaPost Communications

Mobile accounted for about $7.1 billion in retail sales in the last two months of 2013, comScore reported, but traditional retailers aren't feeling the same threat from digital channels as they did in the past, according to Mark Larson, global head of retail for KPMG. Bricks-and-mortar retailers have been retooling for an omnichannel age, he said. "We're seeing retail brands come up with more ways customers can use smartphones in the store, and also arming associates with more technology, so they can better help customers," Larson added.

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