Orci helps Honda score with "Gol!" campaign for Hispanics

01/8/2014 | MediaPost Communications

Orci has developed a Spanish-language online, mobile and social campaign for Honda's 2014 Civic Coupe that is a nod to Hispanic soccer fans and the traditional "Gol!" chant shouted by sports announcers during a game. One spot for the #GolGol campaign opens with young fans listening to Kinky's "Canción de Fútbol" track as they drive to a game in a Honda, with thousands of fans and soccer star Rafa Marquez joining in to sing the chorus.

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