Viewpoint: Location functions shouldn't take over a mobile app

01/8/2014 | Street Fight

Mobile location data companies often try to promise too much and end up confusing consumers, brands and application developers alike, Esri head of research and development Amber Case said. "When done well, (adding location to an application) is beautiful. But often people want to do too much and it ends up falling apart," she says. "Simpler is better."

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