Campbell's Bets Olympic Tie-In Will Shore Up Brand

01/9/2002 | USA Today

As part of its ongoing $200 million marketing push, Campbell's Soup says it is an official supplier to the 2002 Olympic Winter Games. New ads will focus on Olympians' parents and their sacrifices, and the campaign will include in-store promotions. Campbell's hopes the sponsorship will boost sales of its condensed brand, which have declined in the face of competition from ready-to-serve lines.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL