Sprint, TBWA/Chiat/Day study Super Bowl spots

01/9/2006 | USA Today

Well aware of the potential for a missed opportunity, Sprint and its agency, TBWA/Chiat/Day, New York, studied nearly 25 hit Super Bowl spots before crafting their own commercials for this year's big game on Feb. 5. Sprint, which will plug its new music downloads and live TV wireless services, has four ads in the can from which to choose.

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