General Mills champions branding

01/9/2007 | DO NOT USE Sales & Marketing Management

Brand building is serious business at General Mills, where interdisciplinary teams from Yoplait to Betty Crocker attend "Brand Champions," a 4.5-day marketing training program on how to innovatively build and maintain strong brands. Fiber One's recent ad campaign, which led to a 26% increase in growth for the brand last year, developed from the training program.

View Full Article in:

DO NOT USE Sales & Marketing Management

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations