General Mills champions branding

01/9/2007 | DO NOT USE Sales & Marketing Management

Brand building is serious business at General Mills, where interdisciplinary teams from Yoplait to Betty Crocker attend "Brand Champions," a 4.5-day marketing training program on how to innovatively build and maintain strong brands. Fiber One's recent ad campaign, which led to a 26% increase in growth for the brand last year, developed from the training program.

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DO NOT USE Sales & Marketing Management

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