Ogilvy focuses ads on point of purchase

01/9/2007 | MediaPost Communications

WPP Group agency Ogilvy Group is turning its attention to consumers at or near the point of purchase -- in "the last mile" of decision-making, according to current jargon -- with the launch of OgilvyAction. OgilvyAction CEO Rick Roth says most consumer decisions are made "near or in the store," and that the new shop "plans to reach consumers at key moments of truth."

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