Meet the "New Info Shoppers"

01/9/2009 | Wall Street Journal (free content), The

Political consultant and trendwatcher Mark Penn has identified a burgeoning consumer segment -- the "new info shopper." His research found that 92% of respondents trusted information gleaned from online searches as opposed to in-store sales pitches. While consumers have traditionally researched major purchases like homes and cars via the Web, the interactive marketplace is creating new categories of information-driven purchasing.

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Wall Street Journal (free content), The

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