How to make the most of Twitter brand pages

01/9/2012 | TheNextWeb.com

Twitter's brand pages are an important tool for marketers and branding specialists hoping to make a strong first impression on customers, Nancy Messieh writes. Attention-catching tricks such as embedded videos and striking header images can help turn casual visitors into regular followers, Messieh writes, citing findings from a study by Simple Usability. The study also found that users liked it when brands varied the content of their tweets.

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