Innovation lessons from a bag of Doritos

01/9/2012 | Fast Company online/FC Expert Blog

Good innovation often comes from recognizing and appropriating the good ideas of others, writes Yum Brands CEO David Novak. One example: Novak got the idea for Cool Ranch Doritos after studying the innovation that gave rise to Nacho Cheese Doritos. "We need to distinguish ourselves from the competition, but that does not mean we can’t borrow good ideas, make them our own, and do an even better job of executing them," Novak writes.

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