Ladies' Home Journal makes big commitment to reader content

01/9/2012 | Advertising Age (tiered subscription model)

Ladies' Home Journal is taking crowdsourcing to the next level, devoting much of its print space to contributions from readers, beginning with the March issue. Contributions will be edited and fact-checked, and writers will be paid in a model that Publisher Diane Malloy said other women's magazines will be tempted to follow.

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Advertising Age (tiered subscription model)

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