NBCUniversal has reorganized its ad sales structure, according to a memo from Linda Yaccarino, president of cable entertainment and digital ad sales. Under the new structure, Steve Mandala will oversee the New York-based ad teams for the cable entertainment group, and Neil Baker will perform a similar role for sales teams in Los Angeles, Chicago and Detroit. Baker also will be in charge of direct response and paid programming ad sales for all parts of NBCU.
NBCU reorganizes ad sales for entertainment group
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