NYC campaign gets graphic to fight big portions

01/9/2012 | Crain's New York Business

New York City's health department has launched a subway ad campaign aimed at warning consumers of the dangers of dining on super-sized meals, including one poster depicting a diabetic man whose leg has been amputated. Restaurants say they offer healthier options and smaller portions, but guests demand bigger meals. "At the end of the day, the consumer dictates what we do,” said Zane Tankel, whose company operates 35 Applebee's restaurants.

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