Building an e-commerce business in China: A guide for Western retailers

01/9/2013

China’s Ministry of Commerce reported that web-based business-to-consumer sales in 2011 reached $124.22 billion, further reinforcing expectations that China will soon overtake the U.S. as the largest online shopping market. In a new white paper posted in the Shop.org library, hybris software examines the significant technical and cultural differences retailers must understand to meet the distinctive needs of Chinese consumers, and identifies best practices for evaluating e-commerce vendors and platforms. Download the white paper.

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http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1059.pdf

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