Combine Twitter with print ads for an interactive effect

01/9/2013 | B2C Marketing Insider

Combining social media such as Twitter with a traditional medium such as print makes for an effective combination, Patrick Himes writes. Print advertising is underrated despite its "tangibility, credibility, branding, target marketing, and engagement level," he writes, and combining it with Twitter creates cross-promotional activities that can be bolstered with special offers and discounts. Also, using QR codes on print ads to connect to Twitter allows for two-way interaction, Himes adds.

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