Dell adds SMB advertising to the list of Y&R creative duties

01/9/2013 | Adweek

Dell is consolidating more of its advertising account with Young & Rubicam. Less than year after moving consumer advertising to Y&R, it's adding small- and medium-sized business communications to the shop's mix. Dell had previously announced that it was shifting the segment away from Arnold Worldwide in Boston. "This will drive tighter integration of our commercial creative work with overall Dell brand creative, creating a simpler creative development process requiring fewer touch points," said spokesman David Frink.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA