Dell adds SMB advertising to the list of Y&R creative duties

01/9/2013 | Adweek

Dell is consolidating more of its advertising account with Young & Rubicam. Less than year after moving consumer advertising to Y&R, it's adding small- and medium-sized business communications to the shop's mix. Dell had previously announced that it was shifting the segment away from Arnold Worldwide in Boston. "This will drive tighter integration of our commercial creative work with overall Dell brand creative, creating a simpler creative development process requiring fewer touch points," said spokesman David Frink.

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