Felicia Day on the formula for online success

01/9/2013 | Variety.com (free content)

Mobility and social media continue to revolutionize the entertainment industry, actress and writer Felicia Day says. Day, the ambassador of Entertainment Matters at this year's International CES, says that while it's cheaper and easier to produce online content, creating an enduring product is ultimately about professionalism and a compelling story. "At the end of the day, the thing that will last and have legs and be able to go beyond the moment it's consumed is the storytelling that we're used to seeing in movies and on TV," Day says.

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