Hiring a social media consultant? Read this first

01/9/2013 | Entrepreneur online

Before selecting someone to work as a social media consultant, you should determine how they measure return on investment and learn about their past and present clients. "People usually only point you to past clients that they know were happy with their work," says Aliza Sherman, who has written a book on social media. "So, directly calling or emailing their current clients to find out if they're pleased with their services is paramount."

View Full Article in:

Entrepreneur online