How Obama's cable ad strategy helped win him a second term

01/9/2013 | Reuters

President Barack Obama and 2012 GOP presidential nominee Mitt Romney employed very different cable ad strategies in the final weeks of last year's election season, and Obama's more sophisticated use of targeting in key states helped deliver a victor in November, analysts say. Cable ad spending by the campaigns more than quadrupled to $650 million in 2012. "My impression was there was much more examination and analytics done with the Obama campaign. The Romney campaign had the same rigid schedule in every state," said Timothy Kay, political director for NCC Media.

View Full Article in:

Reuters

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO