Samsung looks to impress with Bill Clinton appearance at CES

01/9/2013 | Advertising Age (tiered subscription model)

With bendable phone screens and an appearance by former President Bill Clinton, Samsung "looked to claim its place as the new master of stagecraft" on Wednesday at the 2013 International Consumer Electronics Show, writes Cotton Delo. The company sees the bendable prototype leading to a new generation of devices with "bended, folded and rollable screens," executive Brian Berkeley said. In his remarks, Clinton said he hoped mobile technology would bring the world together. "I ask you to think about how all these devices can be used to bridge the remaining divides in the world."

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