Twitter relies on people-powered search tools

Twitter crowdsources the task of categorizing users' content with an army of workers as a means to make sense of online memes, Twitter data scientist Edwin Chen wrote in a blog post, citing as an example the "binders full of women" trending topic after a comment by then-presidential candidate Mitt Romney. "How would ... [an algorithm] know that #bindersfullofwomen refers to politics, and not office accessories? Since these spikes in search queries are so short-lived, there's only a small window of opportunity to learn what they mean," Chen wrote.

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