Best Buy sledding game encourages shoppers to stay engaged

01/9/2014 |

Best Buy is hoping to keep holiday shoppers engaged with a winter-themed sled game it is promoting via e-mail. The link to the microsite offers the choice of playing the Web-based game or learning more about the My Best Buy loyalty program. "When Best Buy launched My Best Buy last year, we promised our members richer experiences and more mobile," spokesman Jeremy Baier said.

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