Discovery to rebrand Military Channel, expand programming

01/9/2014 | · Variety

Discovery Networks on March 3 will rebrand its Military Channel as the American Heroes Channel. The name change reflects a move to broaden the network's content beyond its core military theme. "[W]e're excited to offer viewers a more diverse voice and storytelling style with American Heroes Channel that captures the best of the Military Channel's niche appeal while providing viewers with additional insight into contemporary world events and biographical stories," said Kevin Bennett, the channel's general manager.

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