Hormel's newest Spam ads ask, 'How do you musubi?'

01/9/2014 | American City Business Journals

Hormel Foods is heading to Hawaii to film 12 new commercials featuring Spam in the "How do you musubi?" campaign. The commercials, which will air during "Cooking Hawaiian Style," feature the Aloha Plate food truck owners Lanai Tabura and Adam Tabura, who won the final challenge and Spam challenge in the Food Network's "The Great Food Truck Race." Each spot will feature a recipe for the Hawaiian dish Spam musubi, and the spots will be used in nationwide social media campaign.

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