Marketing events help Unified Grocers reach Hispanics

01/9/2014 | Supermarket News (free registration)

Unified Grocers has held the first of several planned Hispanic marketing events, featuring manufacturer booths that distributed samples and coupons. The event focused on health and fitness and included a Zumba demonstration. Events will continue through the year, with each month focusing on a different theme, including soccer, beauty, grilling and Hispanic heritage.

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