Monster Beverage Corp. this year will launch Punch, a reformulation of its DUB Edition line with a new flavor and new positioning. "We believe that the Punch product as a brand and as a sub line will appeal to a far broader audience of consumers. It will help us expand and grow on the initial DUB line," said Rodney Sacks, chairman and chief executive officer. Monster also is introducing a juice cocktail line to its Peace Tea brand as well as a kale soda promotional flavor in the Hansen's Natural brand of soft drinks.
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