Sargento names new ad agency to develop marking strategy

01/9/2014 | Adweek · American City Business Journals

Ogilvy & Mather Chicago has been tapped as Sargento Foods' new ad agency, and will develop a marketing strategy and creative advertising for the entire Sargento profile, which includes a variety of cheeses, cheese snacks and sauces. "Sargento offers a real product, made by real people, backed by a real family. We are excited to bring their compelling story to life," O&M Chicago President Lee Newman said.

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Adweek · American City Business Journals

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